Envy TikTok Report – Summer 2021 Internship

Posted by Eric Aaberg September 21, 2021 in EsportsMarketing

I have finished my summer internship as a Social Media Coordinator at Envy Gaming, the esports company owning Envy, Dallas Fuel, and Dallas Empire. Envy Gaming is a premiere Esports & Entertainment Organization, having competitive esports teams in Rocket League, VALORANT, Halo, and franchisee teams in Call of Duty & Overwatch. In addition to gaming, Envy has Magic The Gathering, a team of Content Creators, and a World Chase Tag Team.

Social Media & TikTok

During my time there, I joined the creative social media team to assist and execute day-to-day social media duties – including sponsorship activation posts, casual gaming/engagement content, esports content, copyrighting, and more. In addition, I was our photographer for many photoshoots, activations, and media days – but most notably, I spearheaded the TikTok platform and our TikTok channel for @Envy, gaining nearly 250,000+ followers within 3 months as I created a new campaign to integrate and create more in-app organic content (and a few content series’ to follow).

Envy TikTok Report & Metrics – Summer 2021

Below you can find a report I’ve put together featuring my growth, psychology, and marketing behind growing the Envy TikTok Channel.

You can also download the report (PDF) here.


Read more about my internship and next chapter in life here. Want to get in touch? I’m available on Twitter and at [email protected].