Envy TikTok Report – Summer 2021 Internship

Posted by Eric Aaberg September 21, 2021 in EsportsMarketing

I have finished my summer internship as a Social Media Coordinator at Envy Gaming, the esports company owning Envy, Dallas Fuel, and Dallas Empire. Envy Gaming is a premiere Esports & Entertainment Organization, having competitive esports teams in Rocket League, VALORANT, Halo, and franchisee teams in Call of Duty & Overwatch. In addition to gaming, Envy has Magic The Gathering, a team of Content Creators, and a World Chase Tag Team.

Social Media & TikTok

During my time there, I joined the creative social media team to assist and execute day-to-day social media duties – including sponsorship activation posts, casual gaming/engagement content, esports content, copyrighting, and more. In addition, I was our photographer for many photoshoots, activations, and media days – but most notably, I spearheaded the TikTok platform and our TikTok channel for @Envy, gaining nearly 250,000+ followers within 3 months as I created a new campaign to integrate and create more in-app organic content (and a few content series’ to follow).

Envy TikTok Report & Metrics – Summer 2021

Below you can find a report I’ve put together featuring my growth, psychology, and marketing behind growing the Envy TikTok Channel.

You can also download the report (PDF) here.

Envy_TikTok_Report-EricAaberg


Read more about my internship and next chapter in life here. Want to get in touch? I’m available on Twitter and at [email protected].